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Guidelines for Effective Self-Promotion

self promotion

  1. Take time to list all your accomplishments and qualifications.
  2. Examine how you feel when you are talking about your assets.
    • Do you feel awkward and tense?
    • Embarrassed?
  3. What messages are you telling yourself?
    • Do you wonder if people will think you’re boasting?
    • Are you concerned about your perceived lack of accomplishment?
  4. Identify your irrational beliefs. E.g.:
    • People should automatically see my accomplishments.
    • I couldn’t stand it if people thought I was bragging.
    • I am not good enough for this job.
    • Any other irrational beliefs you hear yourself saying.
  5. Challenge these shoulds, musts and demands for comfort and approval.
    • Why is it awful to remind people of my value?
    • Why can’t I stand people thinking I am boastful if it will help my career?
  6. Replace your irrational beliefs with more rational ideas.
    • It is useful to find ways to show my worth to the organization even if others don’t approve.
    • If I don’t believe in myself, who will?
  7. Develop a careful plan to make significant people aware of your accomplishments.
    • “Memo” or verbally inform people when you complete a significant project.
    • Report your successes in the company newsletter.
  8. Don’t be discouraged or put off if others laugh at your efforts.
  9. Stay focused – your goal is to be recognized as a valuable employee.
  10. Relax and be patient – success is a long-term project, not an immediate need.